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New Directions Chairman takes the #Icebucketchallenge

New Directions co-founder and Chairman Jeff Tune has this week accepted the ice bucket challenge set to him by daughter Emily Tune. Jeff, who is a long time supporter of charities including the NSPCC performed his challenge yesterday evening. In turn, he nominates Gary Williams (Director of Business Development for New Directions Education) Howard Burge (Regional Manager for New Directions Education) and Greg Element (Group Finance Director). Don’t forget your donation guys…



  1. Sean Peloe's Gravatar

    Sean Peloe says:

    mmmmmmm that water looked like it had steam coming off it before the ice went in, are we sure it wasn’t warm water?