Researching a company before you go for an interview will not only help you make a good impression during the interview, but it will give you a better understanding of the job and the company you could potentially be working for.
A good place to start is by looking at the company website. What is the history of the company? How long have they been around? Who are the directors of the company? Are they a service or product based business? What does the company stand for? What’s the company’s USP? Who are their target audience?
Next I would have a look at their social media presence. Do they have a Facebook page, Twitter or Instagram account? What’s the interaction like on their pages?
Try and remember some specific facts about recent news items or achievements that they may have promoted on their social media pages, this is likely to impress interviewees and they will know you’ve taken the time to find out a bit more about the company.
What do other people say about the business? Do they have reviews or testimonials that you can read? Do you know anyone else who has previously worked their or know anyone that has been a client or customer of the company. Personal recommendations are extremely valuable if you can get them, so ask around!
Depending on the type of role you are applying for, you may want to do some further specific research such as who are the company’s competitors or look at what recent press coverage they have received. Can you think of some potential opportunities that they may not be taking advantage of?
Don’t worry if you can’t find all the information you want to find out, this will help you produce some great questions that you can ask during the interview.