New Directions Social Care

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Head of Marketing and Student recruitment

Job Description

Head of Marketing and Student Recruitment

Department:                Curriculum & Quality
Location:                     City of Newport Campus
Reports to:                  Vice Principal (Curriculum & Quality)
Salary Scale:               Management Spine

Job Purpose:              To provide inspirational leadership in the planning, development and implementation of marketing and communications campaigns and programmes which build on a strong brand and promote the reputation of the college, enabling the achievement of all of the college’s student recruitment targets

Key Responsibilities:

Marketing & Communications

  • To lead the development and implementation of wide-ranging, innovative and integrated marketing plans, campaigns and activities to support the college both strategically and operationally
  • To develop, manage and implement a comprehensive external communications plan that aligns with the mission and strategic priorities of the college and strengthens the understanding of our vision
  • To manage all recruitment related social networking sites through strategic postings, management of content and community engagement
  • To develop and implement the e-Marketing plan, ensuring integration with other marketing activities
  • To lead the production of College publications to agreed timescales
  • To monitor, review and report on the impact and outcomes of marketing activities
  • To advise College managers on all professional marketing and external communication matters
  • To manage the college website development and content to provide a user friendly, accessible facility that supports customer engagement
  • To work closely with the Internal Communications Manager to align communications appropriately

Student Recruitment

  • To advise on, develop and implement specific recruitment campaigns that support the achievement of College targets and priorities
  • To advise on and support the development of Campus & other departmental marketing plans
  • To develop relationships with external partners to raise awareness of the college and maintain a strong brand and identity
  • To manage analytics, trends, data and enquiries to influence marketing activity to achieve our targets
  • To manage the Student Recruitment team and work closely with admissions to maximise the conversion of enquiries into enrolments to meet our recruitment targets
  • To work with other college managers to support transition from our partner schools

Leadership & Management

  • To lead and manage the appropriate out sourcing of activities to ensure effective and efficient delivery of the marketing and student recruitment plan
  • To represent the College externally as required, including in appropriate professional networks to ensure that up to date knowledge is acquired of education sector best practice in marketing and communications
  • To ensure that staff representing the College are prepared for and advised on any interactions with external media
  • To manage and monitor the use of the resources of the department, to ensure that they are used effectively and efficiently

Other Tasks

  • Take a lead role in managing the department’s responsibility regarding Data Protection/GDPR, ensuring good practice is applied
  • To comply with all college policies and procedures, keeping abreast of changes and taking appropriate action within job role.
  • To ensure that safe working practices are embedded across the college and appropriate Health and Safety legislation requirements are met.
  • To promote equality and diversity and adhere to the college’s safeguarding requirements to ensure the safety and wellbeing of all learners at all times.
  • To promote bilingualism in line with the college’s Welsh Language Standards.
  • To comply with all aspects of the College’s Financial Regulations

If you would like to apply for this position please forward on your cv to [email protected]

  • Working as part of a friendly, established team
  • 24 hour On Call Service in place
  • Flexibility to choose where, when and how much you want to work
  • Competitive pay rates
  • Recommend-a-friend scheme
  • Award winning company
  • Online Services to access to your information; payslips, request holiday pay
  • Full booking confirmation before you start
  • Access to FREE Training Courses and personal development
  • Respected reputation throughout the Social Care and recruitment industry
Please be advised that we require a minimum 6 months paid social care experience or 12 months relevant voluntary experience.
We are fully committed to the protection of children and vulnerable adults. All applicants must undertake a robust recruitment procedure and hold a fully enhanced DBS (formerly CRB) check.

Please contact New Directions Social Care for more information on this job vacancy, on 029 2039 0150, or use our form below to enquire about this job vacancy.

Last modified: 23rd May 2022

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