Santa’s Grotto at New Directions
The festive season is fast approaching, and we are delighted to announce the return of Santa’s Grotto at New Directions. Once again, families in Cardiff and Abertillery are invited to join us for a memorable and heartwarming Christmas experience.
Thanks to the continued generosity of our valued sponsors – Trafalgar, Blend Telecom, Phil Hanlon Life & Business Coach – this year’s event will remain completely free of charge. Santa’s Grotto has become a much-loved community tradition, and we look forward to welcoming even more families this year.





A Growing Community Tradition
When Santa’s Grotto at Lambourne House first opened its doors in 2022, we welcomed 178 children. In 2023, that number increased to 582, and by 2024, the event had grown once again. With over 700 children visiting Santa to share their Christmas wishes and receive a special gift, we can’t wait to do it all over again in 2025.
Each year, the Grotto has continued to grow in popularity and significance, becoming an important fixture in the local community’s festive calendar. The feedback from families has been overwhelmingly positive, reinforcing our commitment to making the experience as magical and inclusive as possible.
Looking Ahead to 2025
Now in its fourth year, Santa’s Grotto is set to be our biggest and most memorable yet. Our team has been working hard to create an enchanting experience that captures the spirit of Christmas while providing a welcoming environment for all families.
Children will have the opportunity to meet Santa in his beautifully decorated grotto, share their Christmas wishes, and receive a thoughtful present to take home. The event offers a unique opportunity for families to enjoy quality time together and make lasting festive memories.
What to Expect
Visitors can expect to be welcomed into a winter-themed setting at Lambourne House in Cardiff or ND Care & Support in Abertillery, complete with festive decorations and photo opportunities. Each visit is carefully planned to ensure that every child enjoys a personal and memorable experience with Santa and his team.
Our dedicated staff and volunteers will be on hand throughout to help create a safe, enjoyable, and uplifting atmosphere for all attendees.
Supporting the Community
Santa’s Grotto is about more than celebrating Christmas; it is about giving back to the communities of Cardiff and Abertillery.
Since 2022, the event has been fully funded by New Directions as part of our ongoing commitment to supporting local families and fostering community spirit. The continued support of our sponsors makes it possible to deliver this experience free of charge, ensuring that as many children as possible can enjoy the magic of the season.
We extend our sincere thanks to everyone involved, including our sponsors, volunteers, and attendees, for helping make this event a highlight of the year for so many local families.
We look forward to welcoming you to Santa’s Grotto 2025 and sharing another season of festive joy across Cardiff and Abertillery.
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