New Directions Holdings Ltd

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Helping employees to get the most out of their careers

At New Directions we pride ourselves on helping our staff strive for professional development throughout their careers with us. Whether it’s an internship, contract or full-time employment. We ensure we support our employee’s as they continue to grow.

One such employee is; Rhiannon Newell, who is interning with our HR department for 10 weeks whilst she studies in her second year at the University of South Wales to gain a BA (Hons) in Human Resources Management.

She says of her experience:

“At New Directions, I’ve gained a fascinating insight into the world of human resources (HR). I’ve been exposed to the challenges it faces and the work that’s being done to overcome issues. The internship has motivated me to do the best I can when applying my knowledge to the workplace. It’s taught me to put more thought and detail into the tasks I undertake and it’s also developed my confidence in the workplace. Within my role I learnt how important it is to be professional and to demonstrate as much understanding of a subject as possible.

What I enjoyed most about my placement was being part a fantastic team. They were very positive, supportive, accommodating and more importantly, made me feel like I was a valued member of staff. HR at New Directions are driving forward a great vision for the company. The projects I’ve worked on will help contribute to this.”

We wish Rhiannon the best of luck during her studies and her continued success throughout her career.

To read the article in full click here

New Directions Out in Numbers at Finance Awards Wales

On Friday April 20th, 2018 our accounts team attended the annual Finance Wales Awards where one of our staff was shortlisted for Accounts Assistant of the Year.
Kath Redwood who has worked for New Directions for 15 years was shortlisted alongside three other industry professionals from the following organisations – Inspiresport, Magnet and Steel and Tiger Cardiff Ltd (Flying Tiger Copenhagen).

Amy Jones, Financial Controller said of the event ‘our team thoroughly enjoyed being part of celebrating finance excellence on Friday night at City Hall in Cardiff. Although Kath did not win her category this time – we were delighted that she was shortlisted and held up as a beacon of best practice within our field’.

Finance Awards Wales is designed to recognise, attract and invest in the talented finance professionals working in Wales.

With principal partners Recruit 121 Finance & Accounting, the awards will showcase the best in Finance talent. From the experienced finance directors and CFOs who are at the forefront of finance leadership, to unsung heroes leading expert transactional accounting, and importantly to the next generation of apprentices and graduates, the awards will put Welsh financial professionals on the map.

The Finance Awards Wales had the following award categories in 2018:
Chief Financial Officer/Finance Director of the Year
Young Finance Director of the Year
Financial Controller of the Year
Accountant of the Year
Assistant Accountant of the Year
Finance Team (Financial Services) of the Year
Credit Team of the Year
Rising Star of the Year
Small Finance Team of the Year (up to 10 staff within team)
Medium/Large Finance Team (more than 11 staff)
Outstanding Contribution to Finance in Wales

The New Directions team turned out in numbers on Friday night to support Kath. Anna Parsons, Financial Accountant for the organisation said of the event ‘it was a wonderful evening to celebrate with Kath and the team. Many of our unsung heroes work in effectively what is the back office. To be able to be alongside other professionals in Wales who deliver outstanding work was a real pleasure’.

Matt’s Marathon Challenge

One of our very own Cardiff Education Team Account Manager’s, Matthew James, recently completed the Sheffield half marathon, beating his personal best with an impressive time of 1hour 28 minutes and 21 seconds in aid of the TomMaynard Trust.

Originally Matt planned to run the Newport half marathon on 4th or 18th March but both dates were cancelled due the freak snow blizzard that ravaged the UK throughout last month. Subsequently Matt made the 4 hour journey to Sheffield last Saturday to run (7th April) Sheffield’s Half marathon instead.

Matt has been in training since December and also decided to make the (some would say courageous) decision to give up alcohol for four months to help him keep in peak physical condition and beat his personal best of 1 hour 29minutes and 29 seconds.

Along with giving up alcohol Matt enlisted the help of his 8 year old son, Alfie, whom he had asked to get him a running calendar for his Christmas present. But, rather than buying his dad one Alfie decided to make it and set Matt’s tough training regime until the end of April. Alfie did try and ease some of the training pressures and to keep his dad motivated scheduled in spot prizes along the way.

Matt comments; “Safe to say it was the toughest course I have run to date with lots of hills to tackle throughout the course. I finished the event with a time of 1 hour 28 minutes and 21 seconds. I have currently raised £402 so would like to say a big thank you to all who have sponsored me so far.”

Matt’s chosen charity, The Tom Maynard Trust was set up initially to help the development of aspiring disadvantaged cricketers and other sportspeople who require support with different aspects of their career development, including bursaries, help with training and education, financial support for overseas placements and assistance with kit and equipment. Its work now includes support for education and development programmes across a number of professional sports and the running of an annual Tom Maynard Academy in Spain.

“I decided to choose this charity as I grew up with Tom through Primary school and Comp playing in many different sporting teams with him. Tom went on to play Cricket for Glamorgan and Surrey. Tom was involved in an accident in London back in 2013 which he did not recover from.” Says Matt

Matt will also be running the Newport Marathon on 29th April which is a 26.2 mile route past iconic landmarks, coastal wildlife, picturesque medieval villages and after completing this he can finally celebrate with a pint or two…

If you would like to help raise money for this worthwhile cause, please click here to sponsor Matt.

Kicking off the Award season with a bang…

New Directions were overjoyed with their recent win at the Cardiff Life Awards 2018, taking home the award for ‘Professional Services Company of the Year’.  After being shortlisted three times in 2016, ’17 and now ’18, New Directions proved that the third time really is a charm.

This award is a testament to our success and determination to provide invaluable recruitment and training services in the education sector throughout Wales. We are dedicated to supplying schools and our staff with the best possible support and training opportunities.

Gary Williams, New Directions Director of Business Development commented: “New Directions is doing so much for Wales. It is supportive and highly successful in providing employees who have an added value for businesses.”

New Directions also scooped the ‘Best HR Professional – Financial Professional Services’ award for HR Advisor, Catherine Day at the Wales HR Awards 2018 for the second consecutive year in a row with Sophie Cecil winning the award in 2017. We also just missed out on the ‘Employer of the year’ award after being shortlisted.

The HR awards are to acknowledge and celebrate excellence, something we are very passionate about here at New Directions. Sophie Cecil, Group HR Director, says: “our people are our greatest asset. Our success is a direct result of the skill and quality of our people. Through different initiatives and training opportunities we do all that we can to recognise and praise achievements in the business”.

This is a fantastic start to the year for New Directions; we hope to continue our success in the future.

Women in Business in Transition – It’s time for change!

As you are all no doubt aware International Women’s Day is a time to reflect, call for change and celebrate acts of courage and determination by women. Now, it does officially say it’s for women who have played an extraordinary role in the history of their countries and communities, but I believe it is a day of celebration for all women, because some women go unrecognised for their everyday acts of courage and contributions.

So, with my thoughts about courage and recognition I believe it important we continue in our quest to gain a better understanding of the impact of the perimenopause and menopause on women in the workplace.

Over the last few months I have been a prolific networker and have been out and about attending seminars and workshops to enable me to stay at the top of my game, sense check my professional knowledge and ensure we have the best working practices for New Directions Group of Companies. Whilst out and about, I have had the privilege of talking to many professional females and, we happened to touch on the subject of the menopause and I have to say, I have been quite shocked to hear some of their stories.

Yes, it remains firmly a rather taboo subject, with very little change in attitude since the government reported on it back in 2015 (Dr Ros Altmann CBE) and the more recent University of Leicester Report for the Department of Education in 2017. These two reports draw attention to the subject again, but there is little evidence to suggest UK workplaces have made positive changes in support of it’s ever growing female workforce through their transition.

Here is a snap shot of the experiences had by colleagues, friends and family: women have been given lesser projects because their behaviour has changed and they lack concentration and their once second to none organisational skills have all but disappeared, daily struggles with deadlines, in one extreme case someone was performance managed out of their role, others voluntary left their positions because of lack of support and understanding by their managers, others continue to fear their bosses reaction should they dare to broach the subject, they remain isolated and cannot talk about the way they are feeling because it may be misunderstood, some lost their confidence and doubted their abilities which resulted in them taking on lesser roles with reduced hours and pay.

Another finding that also concerned me was the lack of knowledge of the perimenopause by GPs – basically if you didn’t know already, this is the hidden gem that can strike up to 10 years before the menopause starts! Great!! Oh, don’t you just love being a women, mother nature blesses us with periods, pregnancy, perimenopause and then full blown menopause!

UK businesses need to wake up and realise that we can expect up to 47%[1] of the UK workforce – i.e., all female workers – will experience menopause transition during their working lives.
I am writing this to encourage UK businesses to at least recognise that the transition for women through the menopause is not straight-forward and if you want to ensure you retain these talented women, you need to put support in place.

New Directions, have a predominately female workforce, with many of our females at management level, so we really are not taking this for granted and have already started providing support to make sure we retain these talented, strong, passionate women through the early stages (perimenopause) and latter stages of the menopause. We are determined not to lose these inspiring females of the future.

We are talking Wellbeing at work, recognising the signs, having a focused Wellbeing Champion as part of a comprehensive Wellbeing Strategy, supporting these women, give advice, talk about the taboo subject and put support measures in place. It can be tough dealing with irrational thoughts, emotional outbursts, insomnia, weight gain, forgetfulness, lack of concentration, self-doubt, these are just a few symptoms through the transition stage. Therefore, it is important to provide support, guidance and open dialogue, we must not write these women off, nor performance manage them, apply extra pressure, and allow negative comments from colleagues, this must stop! Women need to be able to talk about this without bias and fear for their positions, status etc.
Of course, we do respect that some women don’t want to be treated differently to men and potentially like to deal with the transition privately. If this is the case, go for it, we admire their strength, but should they need support, at least it will be available.

So, some tips to support are relatively simple, make sure someone is available to talk about the menopause, sometimes listening is all that is required, flexibility for medical appointments, sometimes it takes a while to diagnose a hormone imbalance or the menopause, provide literature about the menopause and sign post them in the right direction for answers, allow flexibility on work dress, flexible working hours, provide well ventilated areas to work if possible, allow regular breaks in meetings if you spot a colleague becoming too warm and uncomfortable, training for managers to spot the signs of changes in behaviour and the confidence to hold discussions about the menopause.

Interestingly, women are working in greater numbers than ever before. In the UK, between January and March 2017, just over 70% of women were in paid employment (Office for National Statistics/ ONS 2017). Women make up 47% of the UK workforce (Griffiths, Cox, Griffiths and Wong 2006; Kopenhager and Guidozzi 2015). If UK businesses don’t start to recognise this and support women, then they will lose some seriously talented professionals with high emotional intelligence and excellent business acumen. The perfect ingredients required around the top table, but research on the impact on women leaving before reaching those dizzy heights is yet to be produced!

On balance then, we can expect that up to 47% of the UK workforce – i.e. all female workers – will experience menopause transition during their working lives.

It’s time for the business community to #pressforprogress on this unspoken development within the female life cycle.

New Directions supporting the Mr X Appeal

New Directions have been involved in the Mr X Appeal for a number of years. The Mr X appeal is a Swansea based charity asks businesses, individuals and groups of people to offer a Christmas present donation for young people living in poverty or care.

The appeal has grown into a tradition at New Directions and has grown considerably over the last few years. In 2014 we donated around 100 gifts; this has now tripled with nearly 300 gifts donated.

New Directions Pharmacy employee, Andrew Harris has helped contribute to the success of this appeal by getting 126 members involved from outside New Directions.

Mark Lloyd, Owner of Brawd Men’s Health (  and Ms Fitwomen’s Health  ( comments,

“On behalf of the members a big thank you to Andrew for managing this Mr X Appeal for us. Andrew is a popular member and 126 members bought presents to contribute to the appeal. We are blown away by the generosity of people. This is the second year we’ve got involved in this appeal with New Directions and it’s growing every year.”

We even had to call in help from our supplier, CBOF. The business support our venture every year and without their generous loan of a van and accompanying muscle we would have a fleet of a 100 cars travelling down the M4.

The team delivered all the presents from Santa on Friday 1st December.


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Welsh Business in Awards Shortlisting

A leading Welsh recruitment and training organisation has been shortlisted for their eighth award nomination of 2017.

New Directions have been announced as finalists in the 2017 CIPD Wales Awards. This heralds a third successive shortlisting for the HR Team as ‘In House Team of the Year’.

Sophie Cecil, Group HR Director – who was named ‘Best HR Professional in the financial / professional service sector’ at this year’s inaugural Welsh HR Awards said of the shortlisting – ‘we are overwhelmed yet again to be shortlisted for such a prestigious set of awards. This is all credit to the operational staff in the office who work to support over 180 employees across our business. We have only been in existence as a department for little over six years, the journey we have embarked upon has been an interesting one. We are so very proud of all that New Directions offers to their community, and we look forward to celebrating this success with our peers across the sector in October’.

New Directions was founded in 1993, initially the organisation had existed as a recruitment partner to the creative industries in London – PR, communications and design.

Today the business looks very different. The mainstay of their business is within the provision of staff to the education sector across Wales as the ‘managed service provider’ appointed by the National Procurement Service. However, the business also has strong operations in the care, pharmaceutical and commercial sectors, as well as a training division.

Jeff Tune, CEO for New Directions added to Sophie’s comments ‘in recent years our organisation has gone from strength-to-strength. We have a strong reputation as an excellent service provider – and this is reflected with a serious number of awards and accolades won. From our Compliance Team being named Team of the Year to our entire organisation being celebrated as ‘Employer of the Year’ at our industry awards in December last year. The CIPD shortlisting is testament to the strides in progress Sophie and her team have made for the business over the past few years’.

In 2016 New Directions was awarded Investors in People (IiP) Gold status – the first recruitment agency in Wales to receive this status.

New Directions Chairman Highly Commended at Cardiff Business Awards

On Friday 23rd June 2017, New Directions Chairman Jeff Tune was highly commended at an awards ceremony held in Cardiff.

The Cardiff Business Awards recognise outstanding achievement in business and celebrate talent, ambition and innovation from across Wales’ capital city. This is the third year the awards have celebrated the best of Cardiff business.

The event held at City Hall in the capital celebrated 19 awards in total and was attended by over 400 guests who enjoyed a three course meal and entertainment from former X Factor contestant Lucie Jones. The evening was hosted by television personality Jamie Owen.

This award comes amid a flurry of awards for the business in 2017. The SME has been honoured at the Welsh HR Awards and Business Excellence Awards amongst others so far this year. Speaking about the organisations award success – Ruth Dalton, Group Head of Communications and Marketing for the business said ‘our business is strengthened year on year – from new staff to innovation in what we deliver. It is important that we ensure this strength and growth is recognised. Business awards in any capacity are a wonderful thing, we dedicate application for them because they let our respective communities know we are getting it right and we never compromise on quality of service’.

In 2016 New Directions became the first recruiter in Wales to receive the Investors in People Gold Status accolade. This acknowledges the commitment of the business to all of their stakeholders.

Making Bold Brave Decisions to Future-Proof the Team…a Blog by Leah Seltzer

A little under a week ago, my brilliant ‘second-in-command’ colleague set off on the next big bold adventure of her life. It prompted me to make some bold decisions too that would mean our paths would meet again.

Kate, who has been by my side now for around four years (and very highly thought of within our business), has gone off on maternity leave until 2018…when I write that in actual numeric facts – it makes me shudder. I am assured by most parents who have had maternity or paternity leave that the time they are out of their business role and learning to handle their new life is fast. I wish Kate a wonderful time meeting her new little one, but I look forward to welcoming her back too…

So, faced with the prospect of future-proofing my team, our future and indeed her future, I promoted Kate to Compliance Manager two days before she embarked upon her maternity leave. I wanted to assure her that she was valued, respected and needed back here when she was ready to return.

I read a lot of blogs – it’s hard not to in this forever easy-to-access digital work of ours. I also keep as up-to-date as I can with legislation relating to employment law, and I am stunned to still read about parents (let’s be honest mostly mothers) still facing a hard time in the workplace upon return from maternity.

New Directions has been on quite the journey in accommodating flexible working, phased returns, return-to-work days and even an IVF policy. We have stumbled at times, but we were awarded IiP Gold Status last year and I think that is linked to how well we look after our staff.

So…back to Kate. I took the decision to invest in talent, to be bold and to give a promotion to someone who was about to take time out of the business. For the next nine months or so she will be a mother first (and forever), but she is also our new Compliance Manager. I figure there probably is no harder gig than parenting…so the new role will be a welcome change in structure for her come 2018. As Head of Compliance and Quality for our business I have a responsibility to deliver a service second-to-none. Kate is the person to assist me in this.

For the foreseeable I have a great team around me…no less an award-winning team and we will work to plug the gaps left by Kate. However, I look forward to a return from an ambitious Compliance Manager and Mother. Until our professional paths meet again, our entire team wish her the best of luck on her journey.

Recruitment Leader Wins National Award

A Recruitment HR Director has been named ‘HR Professional of the Year (Business / Finance Services)’ at a national awards ceremony held in Cardiff.

Sophie Cecil, Group HR Director for leading recruitment and training specialist New Directions was announced as winner at the Wales HR Awards on Thursday 23rd March 2017 at an evening hosted by television presenter Sian Lloyd at the prestigious SSE SWALEC Stadium in the Welsh capital.

The award comes just months after Sophie and her team collected the Institute of Recruitment Professionals (IRP) ‘Best Company to Work For (under 250 employees)’ and the business was awarded ‘Gold Status’ in their Investors in People (IiP) accreditation.

Speaking about her win Sophie commented ‘Firstly, I would like say it is an absolute honour to receive such a prestigious award! I would not have achieved this award without New Directions employees believing in a vision and mission to change a culture. So I would like to take this opportunity to thank each and every one that works in our organisation.
Melissa Hale, originally from Blakeney in Gloucestershire was also shortlisted in ‘HR Assistant of the Year’. Sophie adds ‘we must also give congratulations to Melissa Hale, an amazing HR Assistant and award finalist. She is a winner in our eyes!’
Guests at the event were entertained by male voice choir Only Boys Aloud and the Welsh National Opera before an entertaining pre dinner speech from Lord Price, Minister of State for the Department for International Trade.

The awards were sponsored by Acorn Recruitment and Darwin Gray Solicitors.

New Directions Education

New Directions Social Care

New Directions Pharmacy

New Directions Care & Support