Making an Impact Where It Matters: A Message from Our CEO
When I think about what makes New Directions special, it’s not just the services we provide or the work we deliver every day – it’s the people. The friendships, the support, the laughs, and the sense of purpose we share. Work should be more than tasks and deadlines; it should be a place where people feel they belong and where we give back together.

That’s why I’m so excited to introduce something close to my heart: The Impact Initiative.
This is our promise to create meaningful moments for our people, our teams, and our communities. Each team will have the freedom to shape their own experiences, whether that’s celebrating milestones, looking after wellbeing, or spending time out in the community making a difference.
What excites me most is the creativity and energy I know our teams will bring to this. Everyone will have the chance to make the initiative their own, in ways that feel authentic, personal, and impactful.
For me, this isn’t about perks or tick-boxes. It’s about showing our people that they matter. It’s about giving the opportunity to connect, to celebrate, and to make a difference beyond the office.
I’m proud of the culture we’re building here at New Directions – one that cares, one that celebrates, and one that contributes. The Impact Initiative is just the beginning, and I can’t wait to see how it grows and the difference it makes.
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