New Directions supporting the Mr X Appeal

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New Directions have been involved in the Mr X Appeal for a number of years. The Mr X appeal is a Swansea based charity asks businesses, individuals and groups of people to offer a Christmas present donation for young people living in poverty or care.

The appeal has grown into a tradition at New Directions and has grown considerably over the last few years. In 2014 we donated around 100 gifts; this has now tripled with nearly 300 gifts donated.

New Directions Pharmacy employee, Andrew Harris has helped contribute to the success of this appeal by getting 126 members involved from outside New Directions.

Mark Lloyd, Owner of Brawd Men’s Health (  and Ms Fitwomen’s Health  ( comments,

“On behalf of the members a big thank you to Andrew for managing this Mr X Appeal for us. Andrew is a popular member and 126 members bought presents to contribute to the appeal. We are blown away by the generosity of people. This is the second year we’ve got involved in this appeal with New Directions and it’s growing every year.”

We even had to call in help from our supplier, CBOF. The business support our venture every year and without their generous loan of a van and accompanying muscle we would have a fleet of a 100 cars travelling down the M4.

The team delivered all the presents from Santa on Friday 1st December.