Our Values

Our values are at the heart of what we do

New Directions has been at the centre of the UK recruitment and training sector since 1999. As our group of companies continues to grow we rely more than ever on the core values that we aim to deliver as a business, and to every client and candidate.

What we stand for:



Working as a community is core to succeeding as a company. Together with our passion, talent, insight, and experience within the community, we are all committed to the same common purpose.



Innovation opens a window for creativity and high performance. Through improved efficiency, productivity, competitive positioning and market share, New Directions will progress to continued success in the future.



All individuals are accountable for the highest standards of ethical behaviour. Our fairness and honesty ensures New Directions is a brand of trust.



By constantly striving to improve our service delivery, we make sure we build effective and on-going relationships with all our stakeholders to demand this quality of service in everything we do.



We act in a way that respects the rights and dignity of everyone we come into contact with, ensuring confidentiality and understanding of each individual’s circumstances.

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