New Directions Manager Shortlisted for Investors in People (IIP) Award

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Kelly Storer, Regional Sales Manager for Cardiff-based business New Directions has been named as a leader in people management practice globally, having been shortlisted in the Manager of the Year category in the second annual Investors in People Awards.

The Awards, which received over 400 entries internationally, celebrates the best people management practices amongst Investors in People accredited businesses. Winners are announced at a spectacular awards ceremony and dinner at Her Majesty’s Royal Palace and Fortress, the Tower of London, on 24th June 2015. Finalists represent the best of the best worldwide.

Kelly was shortlisted for her particular achievements managing the South Wales region of the business, looking after a complement of around 50 staff.

The 15 Awards categories recognise the accredited organisations that have achieved the highest standards. There are a range of Awards categories, focusing on the main elements of what it means to be an Investor in People, from Excellence in Leadership and Management to Excellence in Social Responsibility to Leader of the Year and Best Newcomer. The Awards provide the opportunity to benchmark against high performing organisations globally.

Sophie Cecil, Group HR Director for the New Directions said ‘It is a privilege to be shortlisted for this award; a clear indication of the dedication and hard work the team has invested in the business. We are delighted to see Kelly shortlisted for Manager of the Year. This is testament to both her as a manager and the wider community within our business. As an organisation we are committed to developing managers as the future leaders, and this acknowledgement from IIP will inspire others to follow in her footsteps. Our culture is one that fosters reward and recognition, to see this acknowledged is such an achievement and an honour for our business’.

Paul Devoy, Head of Investors in People, said: ‘Once again we have been overwhelmed by the number and calibre of entries received for the Investors in People Awards. It’s fantastic to see so many organisations nominated for outperforming in their sector, demonstrating great people management practice and a commitment to staff development’.

Investors in People is the leading accreditation for business improvement through people management, and provides a wealth of resources for businesses to innovate, improve and grow, with a focus on good people making great business.

Tickets to the awards ceremony will be publically available from Monday 23 March at

For the full shortlist and more information about Investors in People please visit