New Directions Education were delighted to be able to support Tranmere Rovers Football Club in the Community scheme recently by sponsoring their primary schools girls soccer tournament. The Football League Division 1 club were seeking a sponsor for their highly successful competition and New Directions Education were pleased to come to their aid. The company have a long tradition of supporting primary school soccer in Wales where they have their headquarters, and wanted to extend the scheme to their other branches which are situated throughout the UK.
Steve Williams, Tranmere’s Community Manager said “’We were delighted when New Directions approached us to see if they could help support primary school sports, and football in particular, on the Wirral. Everyone hopes this will be the start of a long partnership between the club and community scheme and New Directions. I know their team really enjoyed coming along to watch the games, which were very competitive.’’
The qualifying matches were played at Pensby High School over two nights before the 20 teams were whittled down to four. The finalists were New Brighton, Riverside, Somerville and Liscard. These four schools then fought it out at the same venue on March 8th for the honour of representing Wirral Borough and the club at the Merseyside Youth Games later this year. After some extremely competitive football in dreadful conditions Somerville emerged as winners, seeing off local rivals Liscard in a pulsating final. New Directions Education funding meant the finalists were able to receive medals and trophies, and nobody went away empty handed as there were certificates for all who took part.
Lisa Harper, the New Directions Liverpool branch manager, was delighted at the success of the tournament ‘’ This is the first time we have been able to get involved with primary school sport in the Wirral and with Tranmere Rovers FC. We hope that it is the start of a long term relationship with the club and community scheme.’’ Jen Morrison, who is the account manager for Wirral primary schools said ‘’ I really enjoyed the opportunity to see some of our schools battling it out in the qualifiers, and it was a real pleasure to meet some of the headteachers, teachers and parents pitch side cheering on their teams.’’.